On the Come Up (eBay x The Pop Up)

 

Webby Award Winner – Best Short Form Branded Content (2024)

 

This feature short tells the story of Kevin and Molly Woods, founders of The Pop Up, a sneaker and lifestyle store reshaping Chicago’s retail scene. More than a business, The Pop Up is a cultural hub—rooted in community, creativity, and the grind of two visionaries who bet on themselves.

 

Directed, produced, and edited by Peter-John Kerr, this project was created entirely in-house at eBay—a rare feat in branded content. Winning a Webby for this work is a proud milestone, not just for the creative team, but for the kind of stories that deserve to be seen and celebrated.

 

🎥 Directed by: Peter-John Kerr

🏆 2024 Webby Award Winner – Best Short Form (Branded)