Jrue Holiday x eSmartr
When eSmartr partnered with NBA Champion and Olympic Gold Medalist Jrue Holiday, the goal was simple: share why he wears the Smart Compression Sleeve—even if he can’t wear it in games.

So we brought the story home.

Filmed at Jrue’s house, this campaign captures authentic moments from practice to family life, showing how the sleeve supports him off the court. From lifestyle vignettes to the playful “10 Things About Jrue” series, we revealed a more personal, relatable side of the All-Star.

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Directed by Peter-John Kerr.

Shot by DOP Mr. KOA.