STEVE AOKI X ESMARTR

Grammy-winning DJ, entrepreneur, and cultural icon Steve Aoki lives the mantra: Play. Learn. Create. The mission? Show how the eSmartr Smart Compression Sleeve powers that lifestyle.

​

To do it right, we hit the road with Steve on his 2019 North American Tour—capturing raw, behind-the-scenes moments across his world: at home, in the studio, on stage, and in the gym. Through a digital video series and intimate interviews, we explored how the sleeve supports his focus, creativity, and performance.

​​

Steve even designed his own limited-edition eSmartr collection, supported by a continent-wide giveaway—including concert tickets, hotel stays, and backstage passes.

​​

The campaign launched strong with thousands of entries and high engagement—until the global COVID-19 lockdown paused everything just after the first show.